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    <description>Practical notes on shooting, editing, colour and media libraries by Joseph Carey.</description>
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      <title>457 strangers, 8 cities</title>
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      <pubDate>Sat, 24 Oct 2026 09:00:00 +0000</pubDate>
      <dc:creator>Joseph Carey</dc:creator>
      <description>What I learned walking up to strangers on high streets across the UK and asking for a portrait, around 457 times.</description>
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      <title>Thirty-six frames</title>
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      <dc:creator>Joseph Carey</dc:creator>
      <description>Digital gives you thousands of frames a day. A roll of film gives you thirty-six. What that limit teaches the rest of the work.</description>
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      <pubDate>Sat, 24 Oct 2026 09:00:00 +0000</pubDate>
      <dc:creator>Joseph Carey</dc:creator>
      <description>Two years running content for a crypto and payments company, and what the numbers said: live beats polished, people beat product, and the audience you have isn’t the one you think.</description>
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      <title>Why log footage looks flat (and why that’s good)</title>
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      <pubDate>Tue, 29 Sep 2026 09:00:00 +0000</pubDate>
      <dc:creator>Joseph Carey</dc:creator>
      <description>Log footage comes off the camera grey and washed out. Here’s why that’s the point, and how it gets turned back into a finished image.</description>
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      <pubDate>Tue, 29 Sep 2026 09:00:00 +0000</pubDate>
      <dc:creator>Joseph Carey</dc:creator>
      <description>Two days of filming came to 5 hours 16 minutes of footage. The brief was 90 seconds. Notes on cutting that much down to that little.</description>
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      <title>File names people can actually find</title>
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      <pubDate>Tue, 29 Sep 2026 09:00:00 +0000</pubDate>
      <dc:creator>Joseph Carey</dc:creator>
      <description>Lessons from a brand library of 65,000+ files and 20TB+: date-first names, a taxonomy people use, and permissions that make sense.</description>
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