Pro League
Gibraltar’s biggest basketball competition, filmed and run on social two summers running. The 2023 short-form coverage passed 311,898 views on Instagram Reels and 44,993 on TikTok.
- Instagram Reels views, 2023
- 311,898
- TikTok views, 2023
- 44,993
- Seasons covered, 2022 and 2023
- 2
- Days in 2022: the day job, then the games every evening
- 12h
- Role
- Videographer & Social Media Manager (2023)
- Where
- Gibraltar
- When
- Summers 2022 and 2023
- Channels
- Instagram Reels · TikTok
The event
The Damex Pro League is a professional basketball competition in Gibraltar, set up by Damex’s CEO and the biggest of its kind on the Rock. Teams, sponsors and a home crowd every night for weeks, all under the #ShowOnTheRock banner. It needed coverage that felt as fast as the games.
2022: the first season
I joined the marketing team for the 2022 league as an intern. Days were the marketing job; evenings were the games. I shot photography and video of every night I could, and helped get it out across the channels while the event was still running.
2023: running it
A year later I came back on contract as Videographer & Social Media Manager for the whole event, from June to August 2023.
- Live games. Filmed and edited the action, cut for vertical short-form so it could go out the same night.
- Player features. Short pieces on the people behind the shirts, made with the athletes themselves.
- Behind the scenes. The tunnel, the benches, the crowd and the organisers: the bits the scoreboard doesn’t show.
- Social strategy. What to post, where and when, across Instagram and TikTok.
The results
The 2023 coverage passed 311,898 views on Instagram Reels and 44,993 on TikTok, putting a local league in front of an audience far bigger than the arena.
The photos on this page are from the 2022 league.