Notes from the edit
The blog: practical articles on content, social media, photography, video and editing, from the work itself. Written by Joseph Carey.
All articles
Photography457 strangers, 8 cities
What I learned walking up to strangers on high streets across the UK and asking for a portrait, around 457 times.
PhotographyThirty-six frames
Digital gives you thousands of frames a day. A roll of film gives you thirty-six. What that limit teaches the rest of the work.
MarketingWhat a fintech taught me about social media
Two years running content for a crypto and payments company, and what the numbers said: live beats polished, people beat product, and the audience you have isn’t the one you think.
VideoWhy log footage looks flat (and why that’s good)
Log footage comes off the camera grey and washed out. Here’s why that’s the point, and how it gets turned back into a finished image.
Editing815 clips, 90 seconds
Two days of filming came to 5 hours 16 minutes of footage. The brief was 90 seconds. Notes on cutting that much down to that little.
MarketingFile names people can actually find
Lessons from a brand library of 65,000+ files and 20TB+: date-first names, a taxonomy people use, and permissions that make sense.