Marketing that gets seen
Joseph Carey is a marketing professional in Shropshire, studying Digital Marketing at Aston University in Birmingham. Strategy, social, photography, video and websites, planned and made in-house.
Hi, I’m Joe.
I’m a marketer in Shropshire, and I make most of the marketing myself. I plan what we’re going to say and where, then shoot the photos, film and edit the video, design the graphics and build the web pages.
Nothing gets lost between a brief and an agency, and the brand looks the same everywhere it shows up.
By day I lead digital media and content for a Shropshire business, and I’m studying for a BSc (Hons) in Digital Marketing at Aston Business School.
Joe
- Instagram Reels views · Damex Pro League
- 311K+
- Followers on X in six months, past 20,000 · damex.io
- +7,200
- Social engagement in six months · damex.io
- +50%
- Files and 20TB+ in one library · Fortescue
- 65,000+
The work behind the numbers
damex.io
Two years making the content for a Gibraltar fintech in crypto and digital payments: social engagement up 50% in six months, 7,200 new followers on X and an 8.4% average engagement rate.
Read the case study →
Damex Pro League
Gibraltar’s biggest basketball competition, filmed and run on social two summers running. The 2023 short-form coverage passed 311,898 views on Instagram Reels and 44,993 on TikTok.
Read the case study →
Fortescue
Five months in Perth on Fortescue’s first company-wide digital asset library: 65,000+ files and 20TB+ of video, photography and campaign work brought into one searchable system.
Read the case study →Teams, brands and events
Sport, fintech, mining, recruitment, manufacturing, charities, the arts and business groups: the people I’ve made photos, video and content for.
What people say
I have been extremely impressed with Joe’s quality and creativity and I’m delighted with the videos he has created. He accurately interpreted the brief and the speed of his turnaround was impressive. I would highly recommend Joe to anyone looking for a rising star in the video marketing world.
Joe went above and beyond… he took full ownership and accountability for handling the videography of the entire event. His enthusiasm and passion for videography and editing is contagious and second to none.
Marketing, made in-house
Content strategy →
Deciding what to make, who it’s for and where it goes, before anything gets shot.
Social media →
Short-form video and photography built for Instagram, LinkedIn, TikTok and X.
Photography →
Events, people and motorsport, shot to be used right across a brand.
Video →
Promos, pieces to camera and event coverage, shot and edited in-house.
Websites & SEO →
Hand-built websites that load fast and are set up to be found on Google.
Media libraries →
Organising photo and video so a whole team can find it, as I did for Fortescue’s global communications team: 65,000+ files and 20TB+ in one searchable library.
- Mar 2026 – now
Digital Media & Content Production Executive
A business in Shropshire · West Midlands
- Leads digital media and content production
- Creates photography, video and design for LinkedIn, the website, events and campaigns
- Shapes content strategy and brand direction with the leadership team
- Covers industry events across the West Midlands
- Builds and keeps the visual identity: templates, decks, signatures and campaign graphics
- Uses performance data to decide what gets made and where it goes
- Feb – Mar 2026
Digital Content Operations Specialist
Holdcroft Motor Group · Stoke-on-Trent
- Produced and managed vehicle and showroom content for web listings and social channels
- Kept imagery and content workflows consistent across sites and brands
- May – Sep 2025
Digital Asset Coordinator
Fortescue · Perth, Western Australia
- Part of the rollout of Fortescue’s first company-wide digital asset library
- Brought 65,000+ files and 20TB+ of video, photography and campaign work into one searchable system
- Developed tagging structures, user roles, file standards and governance processes
- Wrote training guides and ran onboarding workshops for teams across the business
- Oct 2022 – Sep 2024
Content Creator, then Social Media Coordinator
damex.io · Gibraltar
- Led social content and strategy for a fintech in crypto and digital payments
- Created photo, video and graphic content for Instagram, LinkedIn and X
- Planned and ran campaigns that lifted engagement 50% in six months and added 7,200 followers on X, passing 20,000
- Used analytics to sharpen content and campaign performance
- Jun – Aug 2023
Videography & Social
Damex Pro League · Gibraltar
- Filmed and edited live games, player features and behind-the-scenes content
- Grew the event’s short-form presence to 311,000+ views on Instagram Reels and 44,000+ on TikTok
- Feb – Apr 2019
Studio Photography Assistant
A photography studio in Shropshire
- Studio setup, photoshoots and client interaction
- Edited and prepared final images in Photoshop and Lightroom
Where the work has been
Based in Shropshire, studying in Birmingham, working wherever the work is.
Shropshire & the West Midlands
Home. Where I lead digital media and content for a business, cover industry events across the region, and where it started in a photography studio in 2019.
Birmingham
Studying Digital Marketing at Aston Business School, and working events at the NEC.
Milton Keynes
On a conference stage in June 2026.
Stoke-on-Trent
Content for a car retail group.
Gibraltar
Two years creating content for fintech company damex.io, lifting engagement 50% in six months, plus the Damex Pro League.
Perth, Western Australia
Fortescue’s first company-wide digital asset library in 2025: 65,000+ files, 20TB+.
Quick answers
What does Joseph Carey do in marketing?
Joseph Carey plans and makes marketing content: content strategy, social media, photography, video, design and websites. He leads digital media and content for a business in Shropshire.
Where does Joseph Carey work?
Joseph Carey is based in Shropshire, England, in the West Midlands, and studies at Aston University in Birmingham. He covers industry events across the West Midlands, and his work has also taken him to Milton Keynes, Stoke-on-Trent, Gibraltar and Perth, Western Australia.
What is Joseph Carey studying?
A BSc (Hons) in Digital Marketing at Aston Business School in Birmingham, as a degree apprentice, from 2026 to 2029.
What results has Joseph Carey’s marketing had?
At damex.io in Gibraltar, social engagement rose 50% in six months and the X account gained 7,200 followers, passing 20,000. His short-form coverage of the Damex Pro League passed 311,000 views on Instagram Reels and 44,000 on TikTok. At Fortescue in Perth, he helped bring more than 65,000 files and 20TB of media into the company’s first company-wide digital asset library.