One library
Five months in Perth on Fortescue’s first company-wide digital asset library: 65,000+ files and 20TB+ of video, photography and campaign work brought into one searchable system.
- Files brought into one library
- 65,000+
- Of video, photography and campaign work
- 20TB+
- Company-wide digital asset library
- 1st
- Months in Perth, Western Australia
- 5
- Role
- Digital Asset Coordinator
- Team
- Global Communications
- Where
- Perth, Western Australia
- When
- May – Sep 2025
The brief
Fortescue is a global mining and green energy company, and its communications team makes a lot of media: video, photography and campaign work from events, sites and offices across continents. It lived in too many places. People couldn’t find what they needed, or tell whether they were allowed to use it.
The answer was the company’s first company-wide digital asset library, and I joined the global communications team in Perth as Digital Asset Coordinator to help build it.
What I did
- Brought it together. Found, sorted and moved more than 65,000 files and 20TB of media from teams across the business into one place.
- Made it searchable. A tagging structure with categories, synonyms and structured metadata, so a search finds the file whatever word you use.
- Set the rules. File naming standards, what counts as a “final” asset, and usage and restricted-access flags, so nobody has to guess what they can publish.
- Decided who does what. User roles for people who add files, approve them and run the library.
- Trained people to use it. Guides and onboarding workshops, because the best structure fails if nobody knows it’s there.
Why it matters for marketing
Every campaign starts with the assets. When a team can find the right photo or clip in seconds, and knows it’s cleared to use, it makes more and makes it faster. That’s the same habit I bring to every content team: name it, tag it and file it for the person looking for it later.
More on how: File names people can actually find.