My Marketing Tool

Why I built it

The first question anyone asks about paid social is “where should the money go?”, and the honest answer is that it depends on the job. My Marketing Tool puts the trade-off on one screen. Set a budget and a campaign length, pick a creative format, and it shows the impressions, clicks and engagements that budget buys on each platform, as a range from the low estimate to the high one.

More than one calculator

Alongside the comparison sit a platform finder that asks seven questions and ranks the platforms, a budget splitter that shares one budget across them, and plain-English guides to what each platform is good at, where it wastes money and what it costs to start.

The message running through it is simple: the biggest number isn’t the answer. Pick the platform that matches the job.